Customer-inspired plan deal from telecom firm’s wireless unit fuels record response
Ridgeland, Miss., (December 26, 2016) – Consumers are responding at record rates to a new unlimited voice and data plan that’s a key component of C Spire’s latest customer experience and relationship initiative designed to make the firm the easiest company to do business with in the industry.
In the first 25 days of December, over 70 percent of existing postpaid customers who changed plans and 46 percent of all activations opted for the new unlimited plan offered through the diversified telecommunications and technology services firm’s wireless unit. Overall, there have been twice as many total plan changes compared to the same time last year.
“We’re seeing a tremendous response from customers who enjoy the worry-free aspects of this plan,” said Suzy Hays, senior vice president of Consumer Markets for C Spire, noting that the unlimited offer and others are the latest examples of how the company is committed to a customer-first approach.
“We were the first in the industry to launch unlimited plans in 2007 because we knew that our customers wanted the freedom to use their phone without thinking about it,” Hays said. “As data usage has exploded over the years, we created overage protection and the Wi-Fi On app to help customers control their data and lower their bills, which fit the needs of many customers. But one size doesn’t fit all and a large group of customers still appreciate the flat rate nature of unlimited pricing and this plan is for them.”
C Spire rolled out the unlimited voice and data plan on Dec. 1 for $65 a month for any smartphone with a new line on Device Payment Plan (DPP) and a two-year agreement. After 25 gigabytes (GB) of data usage, C Spire may slow data speeds to protect the network and other users’ experience.
“At C Spire, now is a great time to do something extra for our customers,” Hays said. “It’s a way to express our loyalty to customers who express their loyalty to C Spire by doing business with us.”
Unlimited is part of the next phase of Customer Inspired 2.0, C Spire’s comprehensive customer relationship initiative aimed at helping the company deliver on its promise to provide world-class products, services and programs that are focused on simplicity and ease and designed around customer needs and desires to ensure maximum satisfaction.
“We’re making great progress in our efforts to make C Spire easier to do business with and looking forward to sharing more enhancements to the customer experience in the weeks and months ahead,” Hays added.
Limitations, restrictions and eligibility requirements apply for each promotion. For more information on the special holiday offers, visit a C Spire retail store, go online at cspire.com or call Customer Telesales at 1.855.CSPIRE4. To learn more about the company’s Customer Inspired initiative, go to www.cspire.com/customerinspired.
About C Spire
C Spire is a diversified telecommunications and technology services company that provides world-class customer-inspired service and a superior comprehensive suite of customer-inspired wireless communications, high-speed Internet access and a range of other telecommunications products and services to consumers and businesses. This news release and other announcements are available at www.cspire.com/news. For more information about C Spire, visit www.cspire.com or follow us on Facebook at www.facebook.com/cspire or Twitter at www.twitter.com/cspire.
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